초록 열기/닫기 버튼
This study is aim to analyse the effect of bakery cafe life style types on consumer’s experience value. In this study, I utilized the statistics packages of SPSS 21.0 to check out the hypothesis that the life style types of the bakery cafe consumers has an influence on the relations of emotional experience value, recognitive experience value and service experience value. The methods to analyse are factor analysis, multiple regression, and correlation method are utilized. I have found the different influences on the emotional experience value, recognitive experience value and service experience value according to the Bakery cafe life style types. The significance of this research mentioned above is as follows. Firstly, I have found the 4 adequate life style types to analyze the 3 different experience values. Secondly, I have drawn a more specified and detailed result through the relations of the lifestyles of the bakery cafe consumers.
키워드열기/닫기 버튼
Bakery cafe, Bakery cafe, Emotional experience value, Recognitive experience value, Service experience value
