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Recently, CSR(Corporate Social Responsibility) is the most important factor in term of sustainability of business. This paper addresses the LOTTE Department's various CSR practices through the Malcolm Baldrige model. They conducted systematic programs and various activities about CSR. That is based on CEO's strong support and participation. Through this case, many corporations that are pursuing CSR can have a role model and benchmarking issues. This study has several implications for sustainability of business. The first, every corporation must recognize that CSR is not option but essentials. Second, it is the most important factor of CEO to have strong support and participation. The last, Social contribution activities should be recognized as the role of coexistence with communities and corporations.
