초록 열기/닫기 버튼
본 연구는 집착소비행동을 규명하고 자아개념 및 불안감과 집착소비행동 간의 관계에서 정서조절 곤란도와 메타인지전략의 매개효과를 검증하는 것을 목적으로 한다. 조사대상은 서울과 수도권에 거주하는 20대에서 60대 남녀 소비자, 785명이었다. 분석결과는 다음과 같다. 첫째, 집착소비행동을 규명하고 유형화하기 위하여 요인분석을 실시한 결과, 3개의 요인이 추출되었다. 집착소비 측정문항은 변수의 정제와 제거과정을 거쳐 최종 15개의 항목으로 결정되었다. 요인의 최저 적재치는 .64 이상이었으며 설명된 총 분산은 71.86%이었다. 집착소비행동은 3개의 요인, 즉, 현재성결여, 소비집중성, 소비의존성 요인으로 정리되었다. ‘현재성결여’는 자신이 원하는것에 대한 소비의 집착성과 마음이 묶여 있는 것, 그러한 상태로 인해 현재의 일에 방해를 받는 것, ‘소비집중성’은 자신의 소비욕구가 절대적인 것이라고 여기는 착각에 대한 것, ‘소비의존성’은 구매에 대해 ‘거리두기’를 하지 못하고 의존하려는 것 등에 대한 내용으로 구성되었다. 둘째, 자아개념과 불안감, 정서조절 곤란도, 집착소비행동 간의 상관관계를 분석하고 유의한 영향관계를 보인 변수를 중심으로 정서조절 곤란도의 매개효과를 검증하였다. 회귀분석 분석결과, 열등자아개념과 집착소비행동의 모든 유형과, 사회자아개념과 소비의존성 간의 관계에서 정서조절곤란도가 매개역할을 하는 것으로 나타났다. 이러한 결과는 열등자아개념이 집착소비행동에 직접적인 영향을 미치기 보다는 정서조절 곤란을 통해 간접적으로 영향을 미친다는 것을 의미하는 것이다. 또한, 불안감과 집착소비행동 간의 관계에서 정서조절 곤란도가 매개역할을 하는 것으로 나타났다. 셋째, 메타인지전략이 자아개념과 집착소비행동 간의 관계에서 매개변인으로 역할을 하는지 분석하였다. 열등자아개념과 집착소비행동과의 관계에서 메타인지전략이 매개역할을 하는 것으로 나타났다. 메타인지 계획요인은 열등자아개념과 현재성결여 집착소비행동과의 관계에서, 메타인지 조절요인은 열등자아개념과 집착소비행동의 모든 유형과의 관계에서 매개효과를 보였다. 사회자아개념과 소비의존성과의 관계에서는 메타인지의 계획과 조절요인의 매개효과가 검증되었다. 또한, 불안감과 집착소비행동 간의 관계에서 메타인지전략이 매개역할을 하는 것으로 나타났다.
The aim of this research was to identify preoccupied consumption behavior and verify the mediation effect of the degree of emotion control difficulty, as well as metacognition in the relationship among self-concept, anxiety, and preoccupied consumption behavior. The subjects of this research are a total of 785 male and female consumers in their 20s–60s, who are living in Seoul and its surrounding areas. The research results are as follows. First, when this research conducted a factor analysis to identify and stereotype preoccupied consumption behavior, three factors were extracted. The measurement questions of preoccupied consumption behavior, which were initially composed of a total of 21 items, were finally reduced to a total of 15 items after the purification and elimination processes of variables. This research ensured that the lowest load value of the factors was over .64 and that the total dispersion—which was explained—was 71.86%. Preoccupied consumption behavior was summarized into three factors: lack of nowness, consumption absoluteness, and consumption dependence. The “lack of nowness” means that consumers are preoccupied with buying what they want and paying excessive attention to it. Also, their present work is hindered by such phenomena. “consumption absoluteness” means that the illusion of their desire for consumption is absolute, while “consumption dependence” means that they cannot distance themselves from the purchase and are thus willing to rely on consumption.Second, this research analyzed the interrelationship between self-concept and anxiety, as well as the degree of emotion control difficulty and preoccupied consumption behavior. Then, a regression analysis was conducted to verify whether the degree of emotion control difficulty played a parameter role, focusing on variables that showed a meaningful relationship effect. The results of such analyses showed that the degree of emotion control difficulty acted as a mediator in every type of inferior self-concept and preoccupied consumption behavior and the relationship between social self-concept and consumption dependence. These results mean that inferior self-concept not so much has a direct effect on preoccupied consumption behavior as it has an indirect effect on preoccupied consumption behavior because difficulties in controling emotion exist. Similarly, the degree of emotion control difficulty also acts as a mediator in the relationship between anxiety and preoccupied consumption behavior. Third, when this research broke down whether the metacognition strategy acted as a parameter in the relationship between self-concept and anxiety and preoccupied consumption behavior, it was found that the metacognition strategy acted as a mediator in the relationship between inferior self-concept and preoccupied consumption behavior. The metacognition planning factors showed a mediation effect on the relationship between inferior self-concept and lack of nowness-related preoccupied consumption behavior. In addition, the metacognition control factors showed a mediation effect on the relationship between inferior self-concept and every type of preoccupied consumption behavior. It was also verified that both the metacognition planning factors and control factors have a mediation effect on the relationship between social self-concept and consumption dependence. This research found that the metacognition strategy acted as a mediator in the relationship between anxiety and preoccupied consumption behavior.
키워드열기/닫기 버튼
preoccupied consumption, self-concept, anxiety, degree of emotion control difficulty, metacognition
