초록 열기/닫기 버튼
The purpose of this study is to assure guest satisfaction and strategy improvement for the family hotels in Byeonsan Bando National Park. Through the analysis of guest satisfaction of family hotel in Byeonsan area, we consider the specific strategy for bring more tourists for activating the economic activities in that area. The methodology was used SPSS ver. 23 statistical program such as frequencies variables, reliability, factors analysis, T-test, one way anova and regression. The results of this study were summarized as follows: First, total hotel's satisfaction of guests is influenced by room satisfaction and restaurant satisfaction, not coffee shop satisfaction. then this total hotel satisfaction effects to guest's positive behavior. and the satisfaction results were different due to the guest's ages and residence area. Therefore the family hotels can get the specific strategy based on the results from this study. Especially motivation program for the tourists has to be invested further.
키워드열기/닫기 버튼
Family Hotel, Regional Tourist Destination, Total Hotel's Satisfaction
