초록 열기/닫기 버튼

This study examined the factors that affect the relationship between Food Related Life Style, Lunch Box Selection Attributes and Purchase Intention. In order to perform statistical analyses required in the study, SPSS 18.0 Statistical Program was employed for frequency analysis, factor analysis, and reliability analysis, Correlations, regression analysis. The results of exploratory factor analysis showed that four factors regarding Food Related Life Style were extracted from all measurements with a KMO of 0.786 and a total cumulative variance of 65.105%, With regard to Lunch Box Selection Attributes, One factors were extracted with a total cumulative variance of 60.508% and a KMO score of 0.763. One factor for Purchase Intention was extracted that accounted for a total cumulative variance of 67.628% and a KMO score of 0.697. All factors were significant to .000 and the correlation between variables was significant. Thus, based on the results the main research hypothesis that identifies the relationships Food Related Life Style between Lunch Box Selection Attributes and Purchase Intetion Part was adopted.