초록 열기/닫기 버튼
This study verified the effects of dietary lifestyle of viewers of TV cooking show program on the image of cooking show program, and the effects of the image of TV cooking show program on viewers' satisfaction. Dietary lifestyle had four sub-variables like health pursuit-type, taste pursuit-type, convenience pursuit-type, and food exploration-type while the image as a sub-variable of TV cooking show program had two images such as emotional image and cognitive image. In the results of this study, first, the dietary lifestyle had significantly positive(+) effects on the emotional image of cooking show. Second, the health pursuit-type and food exploration-type showed significantly positive(+) effects on the cognitive image of cooking show while the taste pursuit-type and convenience pursuit-type had significantly negative(-) effects on the cognitive image of cooking show. Third, the image of TV cooking show program showed significantly positive(+) effects on viewers' satisfaction.
키워드열기/닫기 버튼
cooking show program, TV program on the image, viewers' satisfaction, dietary lifestyle
