신뢰는 고객가치의 중요한 요소임과 동시에 서비스에 대한 고객들의 만족도를 평가하는데 있어 유용한 정보를 제공하며, 서비스 수준을 평가할 수 있을 뿐만 아니라, 신뢰의 적극적인 관리를 통해 고객 확보 및 타 고객에 대한 추천의 효과를 가져, 궁극적으로는 경쟁적 체제에서의 우위를 확보할 수 있다는 점에서 공공기관은 물론 일반기업에서도 높은 관심을 가지는 부문이다. 더욱이 신뢰는 고객들의 신뢰수준과 그에 따른 고객들의 차후 행동유형을 파악하는 것은 경영구조의 개선을 꾀하는데 있어 가장 기본적으로 갖추어져야 할 전략이라 할 수 있다. 따라서 본 연구자는 경영학 부문에서 논의되고 있는 신뢰에 관한 제 이론을 태권도장의 교육서비스에 도입․적용함으로서 태권도교육의 신뢰를 구성하는 범주, 신뢰형성 요인과 전반적인 신뢰수준과 어떠한 인과관계를 형성하고 있는지, 그리고 전반적인 신뢰수준은 신뢰결과인 잠재고객과 고정고객을 확보함으로서 장기적으로는 경영개선을 꾀할 수 있는가에 대한 실증적인 연구를 하고자 하였다.

Trust a significant factor of customer value attracts attention from general enterprises as well as public institutions in the aspects that it provides useful information in valuing customer perception, evaluates the level of service, and has the effect not only of guaranteeing customers but also of being recommended to other customers through excellent trust management and ultimately, a dominant position can be held in the competitive environment. Moreover, trust of customer's and the consequent behavior patterns, as the most essential strategy to improve the management structure. For that reason, this study attempted to perform a positive study on how the trust of the factors of Taekwondo education service is composed of, what correlation between the trust factors and the level of reliance is formed and whether trust improve the management structure in the long run by guaranteeing regular customers and prospective customers, by introducing and applying the trust theory which is being discussed in the business administration field to the Taekwondo education service.

Trust a significant factor of customer value attracts attention from general enterprises as well as public institutions in the aspects that it provides useful information in valuing customer perception, evaluates the level of service, and has the effect not only of guaranteeing customers but also of being recommended to other customers through excellent trust management and ultimately, a dominant position can be held in the competitive environment. Moreover, trust of customer's and the consequent behavior patterns, as the most essential strategy to improve the management structure. For that reason, this study attempted to perform a positive study on how the trust of the factors of Taekwondo education service is composed of, what correlation between the trust factors and the level of reliance is formed and whether trust improve the management structure in the long run by guaranteeing regular customers and prospective customers, by introducing and applying the trust theory which is being discussed in the business administration field to the Taekwondo education service.

Trust, Trust Result, Reuse, Word-of-Mouth, Taekwondo Gym