초록 열기/닫기 버튼
Individuals’ knowledge does not transform easily into organizational knowledge even with the implementation of knowledge management system in travel agency. A prior research stream emphasizes voluntariness, as a critical factor in knowledge sharing, but pays little attention to its role. We employ theoretical framework and augment it with extrinsic variables, voluntariness of knowledge sharing that are believed to influence customer orientation and market performance of travel agency. Using data on travel agency employee, the authors find considerable results and conclude by discussing prescriptive recommendations for the travel industry.
키워드열기/닫기 버튼
Knowledge Management, Travel Agency, Voluntariness of Knowledge Sharing, Market Performance
