초록 열기/닫기 버튼
본 연구는 소비자정보 부족으로 인한 소비자피해를 사전에 예방하기 위해 제정된 『중요정보고시제도』의 이행실태를 점검하고, 『중요정보고시제도』의 중요정보항목에 대한 소비자인식을 분석함으로써 소비자에게 실질적으로 도움이 되는 중요정보항목을 도출하고, 효율적인 운영관리방안을 마련 하여 궁극적으로 소비자정보제공을 강화하고자 하였다. 연구를 위해 심결사례와 소비자피해구제사례 등의 2차 자료를 종합분석하는 내용분석법과 소비자설문조사를 실시하였다. 연구결과 『중요정보고시제도』 위반업체 선정 및 정책집행의 적절성 측면에서 입법취지를 충분히 만족시키고 있지 않았으며, 광고관련 피해사례가 표시관련 피해사례보다 상대적으로 많았고, 상품의 속성상 경험을 통해 소비자정보를 획득할 수 있는 학원운영업보다 소비한 이후에도 그 품질을 알기 어려운 건강식품업이 소비자집단간 유의한 차이가 뚜렷하게 나타났다. 그리고 현행 『중요정보고시제도』에서 사업자에게 의무화하고 있는 중요정보항목은 소비자에게 실질적으로 도움이 되는 항목이 아니므로 수정·보완되어야 하며, 정책내용 및 정책체계의 측면에서 중요한 변화가 요구된다. 더욱이 『중요정보고시제도』에 계속적으로 업종을 추가하는 방식은 시행과정의 비효율성을 초래하므로, 소비자문제 유형에 입각하여 분류한 새로운 체계를 적용할 필요가 있다.
The purpose of this study is to inspect the actual condition of executing of the existing 『Designation system of Critical Information to be Included in Labeling and Advertising』 (hereinafter referred to as "『Designation system of Critical Information』"), and to prepare an efficient operation management plan to implement the `Designation system of Critical Informations . The study, furthermore, will grope for the improvement program of 『Designation system of Critical Information』 for consumer information disclosure reinforcement. This study is based on content analysis of secondary data overview analysis of trial instances, the consumer damage relief instances and the consumer survey of the consumer cognition research about the critical information items of 『Designation system of Critical Information』. The summary of this study`s conclusions are as following; First, it is necessary to have a standard for selecting business of equal characteristics in order for the government to detect enterprise violating the 『Designation system of Critical Information』. Second, according to the results of consumer damage relief instances analysis, damages caused by advertisement are more frequent than damages caused by labeling. Third, the results of the consumer cognition about critical information items of the 『Designation system of Critical Information』 revealed that information about Credence Goods-"Health Food Business" are statistically more significant different to consumers than information about Experience Goods-"Institute Business". Fourth, the critical information items of the 『Designation system of Critical Information』 are not substantially helping consumer. Therefore the critical information items of "Institute Business" and "Health Food Business" should be amended. Fifth, the broadcast media and the mass media should strengthen publicity activities on the details of 『Designation system of Critical Information』. Not only the consumers, but also the enterprises should be a target of publicity activities. Sixth, The continuously adding of items and business to the 『Designation system of Critical Information』 makes it inefficiency for the governmental authorities to enforce the 『Designation system of Critical Information』. This study suggests an efficient operation management plan of 『Designation system of Critical Information』 including all types of business without dividing them into specific types of business. In order to prepare an efficient operation management plan this study selects six critical fields of information of the 『Designation system of Critical Information』 depending on the types of consumer problems. The six critical fields of information are `field of consumer safety information`, `field of consumer quality information`, `field of consumer price information`, `field of consumer trade information`, `field of consumer compensation information` and `field of consumer usage information`.
키워드열기/닫기 버튼
『Designation system of Critical Information』, Labeling and Advertising, Consumer Information Disclosure Regulation, Consumer Cognition.
