초록 열기/닫기 버튼
The aims of research are follow：First, I will analyze differences that purchasers' situation quality causes in purchase conduct. With this the direction of marketing strategy gives a satisfaction to the consumers will be presented.Second, I want to verity the effect which the circulation strategy(sale, leaflet ad.) are pursuing from the circulation enterprises, cause in purchase of the consumers. So their competitive predominance strategy which is discriminated can be groped.Third, the interrelationship between purchasers' social and economical quality and habitual purchase conduct will be verified. Especially it will be examine that the consumers' purchase conduct propensity who has a kind of domographics quality is high or low.With above, this research is to examine closely foodstuffs purchasers' act and attitude, and to present the course of development of foodstuffs circulation industry
키워드열기/닫기 버튼
foodstuffs, habitual purchase, act, attitude, marketing strategy
