초록 열기/닫기 버튼
The marketing effort to enhance city image is essential to make competitive cities, and city landmarks are major elements for city marketing. This study aims at finding awareness level and success factors of city landmark using the cases of Eiffel Tower of Paris, Space Needle of Seattle and Hanbit Tower of Daejun, Korea all of which were constructed for World Fair. A survey and analysis were conducted to examine how well these towers were known to the people of Seoul, how often these towers appeared in movies, and how tour companies utilized them in their tour package programs. It is suggested that for successful landmark construction, firstly, enough time and budget should be secured in designing and symbolizing the towers, secondly the towers should be located in the area with good accessibility and surroundings, and thirdly facilities in and out of the landmark should be effectively managed and utilized to provide something very amusing to see and enjoy. In this regard Eiffel Tower and Space Needle are evaluated to be a success whereas Hanbit Tower is a failure with only less than 20 thousands of visitors a year.
키워드열기/닫기 버튼
Landmark, City Image, City Marketing
