@article{ART001341514,
author={한학진 and 서정모},
title={수단-목적사슬(Means-end chain)이론을 적용한 국내 전통주의 가치구조분석},
journal={외식경영연구},
issn={1229-1838},
year={2009},
volume={12},
number={2},
pages={205-227}
}

TY - JOUR
AU - 한학진
AU - 서정모
TI - 수단-목적사슬(Means-end chain)이론을 적용한 국내 전통주의 가치구조분석
T2 - 외식경영연구
JO - 외식경영연구
PY - 2009
VL - 12
IS - 2
PB - 한국외식경영학회
SP - 205
EP - 227
SN - 1229-1838
AB - This study tried to identify ultimate value of lovers for traditional Korean liquor by using hard laddering which is one of the qualitative techniques. The reason why this topic is selected is that the pursuit of customer value and corporate value is becoming very important phenomenon in recent years. One of the most effective and proper theory to find out the ultimate customer value is means-end theory which is commonly applied in F&B industry in overseas studies. The in-depth interviews(hard laddering) for the sixty six club members who are concerned with drinking Korean liquor were carried out. The cut-off level for 66 interviewees is 5 which can be well depicted in HVM(Hierarchical Value Map). The results of this study indicated that the most dominant value chain is ‘the taste of traditional Korean liquor(A)’ - ‘feel the unique taste(C)’- ‘happiness’(V).
KW - Traditional Korean Liquor, Value Pursuit, Means-end chain
DO -
UR -
ER -

한학진 and 서정모. 2009, "수단-목적사슬(Means-end chain)이론을 적용한 국내 전통주의 가치구조분석", 외식경영연구, vol.12, no.2 pp.205-227.

한학진, 서정모 "수단-목적사슬(Means-end chain)이론을 적용한 국내 전통주의 가치구조분석" 외식경영연구 12.2 pp.205-227 (2009) : 205.

한학진, 서정모. 수단-목적사슬(Means-end chain)이론을 적용한 국내 전통주의 가치구조분석. 2009; 12(2), 205-227.

한학진 and 서정모. "수단-목적사슬(Means-end chain)이론을 적용한 국내 전통주의 가치구조분석" 외식경영연구 12, no.2 (2009) : 205-227.

한학진; 서정모. 수단-목적사슬(Means-end chain)이론을 적용한 국내 전통주의 가치구조분석. 외식경영연구, 12(2), 205-227.

한학진; 서정모. 수단-목적사슬(Means-end chain)이론을 적용한 국내 전통주의 가치구조분석. 외식경영연구. 2009; 12(2) 205-227.

한학진, 서정모. 수단-목적사슬(Means-end chain)이론을 적용한 국내 전통주의 가치구조분석. 2009; 12(2), 205-227.

한학진 and 서정모. "수단-목적사슬(Means-end chain)이론을 적용한 국내 전통주의 가치구조분석" 외식경영연구 12, no.2 (2009) : 205-227.