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This study aims at investigating ethnic restaurant selection attributes and effect of those attributes on customer satisfaction. To achieve the objective, a questionnaire examining the selection attributes of the ethnic restaurants were developed. Ethnic restaurant selections were extracted into 5 factors: Ethnic food attribute(Factor 1),employee service(Factor 2), taste of food and hygiene safety(Factor 3), food for good health(Factor4). and design of food and atmosphere of the restaurant(Factor 5). Some of the ethnic restaurant selection attributes turned out to have impacts on customer satisfaction of the Vietnam , Indian and Thai restaurant but to have no impacts on Mexican restaurant. In terms of management, the study suggests that using ethnic restaurant selection attributes need to be applied for each ethnic restaurant business to predict people’s satisfaction. Practical attempts to study consumer behavior is needed to better understanding customers of the ethnic restaurants.
