초록 열기/닫기 버튼
We propose that the satisfaction with exporting performance can be an antecedent of marketing strategy adaptation. In general, previous research use exporting performance as a dependent variable for testing the effectiveness of marketing strategy. This research suggest that the satisfaction with exporting performance can influence marketing strategy adaptation through three mediators. To verify our research model and hypotheses, we conduct survey and collect 106 data from exporting companies.
키워드열기/닫기 버튼
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