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Since exporting is the most popular foreign market entry method, understanding the determinants of export performance is important for Korean export firms. The purpose of this study is to examine the effect of organizational export capabilities, export marketing strategy and export competitive advantage on export performance and to present the effective ways to increase export performance. The findings of this study are as follows. Export marketing capabilities, relationship-building capabilities and innovation capabilities have an positive effect on export marketing strategy. Export product competitive advantage, export cost competitive advantage and export service competitive advantage are able to be gained through implementing the sound export marketing strategy. The export marketing strategy has an especial important effect on export cost competitive advantage. The export competitive advantages in turn have an positive effect on the increase of financial export performance. This study's findings will be able to offer executives the important insights and a useful framework for understanding the skills specific to achieving higher export performance.
