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The design process becomes more difficult due to the increasing complexity of products. Thus, without any proper design experience, designer cannot handle his design problems systematically. Besides, the conventional optimal design method cannot be used effectively at the early design stage, since most design problems must be formulated in terms of objective and constraint functions based on the mathematical concepts of Operation Research. Thus, in this paper, new design concept based on FBS (Function-Behavior- Structure) design model is introduced to help the novice designer formulate the complex design problems systematically into a mathematical form. In this FBS model, function means the designer's new intents designer wants to create for, structure stand for a final product configuration and behaviour is a product's performance. FBS design model is thus rather totally different concept used for formulating design problem, compared with conventional optimal design method. To validate this new FBS model, 330K VLCC design case is performed, and we found, though it is one design example case, that this new design concept could be effectively used for future ship design problems since, during the formulating design problem, the only engineering terminology such as function, structure, and behaviour of design product is used based on the engineering concepts, instead of mathematical terminology such as objective and constraints.