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While heritage and heritage tourism had received considerable attention since late 1980s in Europe, some attention has been paid to this kind of tourism in more recent years in Korea. It is not infrequent to find the concept and definition of heritage and heritage tourism misused and abused in Korea due to a lack of theoretical contribution in this field. In cope with this situation, this study aims to probe into the concept and definition of heritage and heritage tourism. Heritage is a contemporary commodity not only related to history or past but also purposefully created to satisfy contemporary consumption. There are two main approaches to address the question of what heritage tourism is. The first approach emphasizes the presence of the individual in space exhibiting historic artifacts or at location classified as heritage sites. The second approach stresses the link between the individual and the heritage presented; that is the perception of the site in relation to the individual’s own heritage. 핵심용어(Key words):유산(heritage), 유산관광(heritage tourism), 문화관광(cultural tourism), 개인적 경험(personal experiences)