초록 열기/닫기 버튼
The aim of this study was to analyze the differences between perception and educational need of tea customers regarding Tea Culture. A self-administered questionnaire was administered to tea customers in a metropolitan area. A total of 243 copies of questionnaires were used as data. The data were analyzed using SPSS 15.0. Regarding obstacles to regular tea drinking, 41.5% of respondents indicated a lack of knowledge of tea. A gap analysis was conducted between customer perceptions and educational needs regarding Tea Culture, and the results showed statistically meaningful differences in eleven sections. Therefore, effective education of Tea Culture can not only improve customer knowledge of tea, but also increase tea intake.
