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This paper examines the relationship between the Victorian newspaper and sensation novel focusing on the use of personal advertisements in Mary Elizabeth Braddon's Lady Audley's Secret. The sensation novelists of 1860s borrowed the tactics of the personal advertisement column in the newspaper, which acted as a kind of intersecting place where the readers met and responded to each other. The latent stories behind the information reported in the column disrupted the narrative closure promised by the newspaper. Sensation novels used the tensions arising from the unreliability of the information in the personal advertisements. Using the personal advertisements to construct the new identities is an important narrative device of sensation novel. Braddon's Lady Audley's Secret shows how Victorians used the newspaper in their daily lives. Various kinds of advertisements in the text not only enable Lady Audley to construct a new identity for herself but also play an important part in the formation of a narrative model for domestic crimes. In particular, Braddon uses the personal advertisements as devices to construct the mystery plot of the text. The various advertisements in the text are pivotal to the narrative pattern of the heroine's refashioning new identities as well as chastising the dangerous heroine as a means of ensuring domestic purity. Sensation novels played a key part in bringing attention to the personal advertisement column during the 1860s. The process of the sensation novelists' using and amplifying stories latent in the personal advertisements shows how complex and inventive the intertextuality between sensation novel and daily press is in the later Victorian period. It also shows how the new reading practices were brought about by the intertextuality of newspaper and novel in the Victorian print culture.
