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This paper suggests that we should find out a creative way of intertextual text production by way of a new interpretation of the classical works. In this paper W. Shakespeare's Romeo and Juliet is utilized to apply its intertextuality to the recent movie <Letters to Juliet>(2010) on the basis of 'dramatic meme' which can be the gene of dramatic literature. This study shows how to read the classical play, how to understand it, and finally how to use it in the field of writing a new text like screenplay in the contemporary culture.