초록 열기/닫기 버튼
This study focuses on the mediating role of perceived benefits between technology readiness and consumer innovativeness as the independent variables and usage and satisfaction as the dependent variables among smartphone users in Korea. High levels of technology readiness among Korean consumers are expected to find support for the effect of perceived benefits on consumer’s usage and levels of satisfaction of Korean smartphone users. A large sample size was surveyed across a number of demographic variables. Confirmatory factor analysis, path analysis and effect decomposition analyses are carried to determine direct and indirect effects of the mediating variable. Findings for the mediating effect of the benefits variable were all either partially or fully supported.
This study focuses on the mediating role of perceived benefits between technologyreadiness and consumer innovativeness as the independent variables and usage andsatisfaction as the dependent variables among smartphone users in Korea. High levels oftechnology readiness among Korean consumers are expected to find support for the effectof perceived benefits on consumer’s usage and levels of satisfaction of Korean smartphoneusers. A large sample size was surveyed across a number of demographic variables. Confirmatory factor analysis, path analysis and effect decomposition analyses are carriedto determine direct and indirect effects of the mediating variable. Findings for themediating effect of the benefits variable were all either partially or fully supported.
본 연구는 한국의 스마트폰 사용자들에 대하여 독립변수인 기술 준비도와 소비자 혁신, 그리고종속변수인 스마트폰 사용과 만족도 사이에서 편익 인식의 조절효과를 분석하고자 하였다. 한국 소비자의 기술 준비도가 높은 경우라면 스마트폰 사용자의 사용 수준 및 만족감 수준에 대한 편익 인식의 효과가 크게 나타날 것으로 기대할 수 있다. 다양한 인구통계학적 변수를 반영한 대규모 표본에 대하여 설문조사를 실시하였다. 확인적 요인 분석, 경로분석, 효과분해 분석을 실시하여 조절 변수의 직접적 및 간접적 효과를 분석하였다. 결과에 의하면 편익 변수의 조절효과는 대부분 나타난것으로 확인되었다.
키워드열기/닫기 버튼
스마트폰, 기술 준비도, 소비자 혁신
