@article{ART001551309,
author={조승호 and Lim, Jun-Sang},
title={The Effect of Human Interest Framing in Cause Related Marketing (CRM) on a Consumer’s Purchase Intention Mediated by Negative Emotions and Empathy},
journal={한국광고홍보학보},
issn={1738-2475},
year={2011},
volume={13},
number={2},
pages={254-277}
}

TY - JOUR
AU - 조승호
AU - Lim, Jun-Sang
TI - The Effect of Human Interest Framing in Cause Related Marketing (CRM) on a Consumer’s Purchase Intention Mediated by Negative Emotions and Empathy
T2 - 한국광고홍보학보
JO - 한국광고홍보학보
PY - 2011
VL - 13
IS - 2
PB - 한국광고홍보학회
SP - 254
EP - 277
SN - 1738-2475
AB - This study examined the effect of message framing in CRM (Cause Related Marketing)ad on a consumer’s emotion to the needy, and how his/her emotion is associated with purchase intention to buy a product engaged in social cause. The experiment manipulated human interest framing as low and high in CRM ads. The result showed the subsequent path model how a consumer negative emotion driven by human interest framing was connected to purchase intention through empathy.
KW - Cause Related Marketing (CRM) • Human Interest Framing • Negative Emotions • Empathy • Purchase Intention
DO -
UR -
ER -

조승호 and Lim, Jun-Sang. 2011, "The Effect of Human Interest Framing in Cause Related Marketing (CRM) on a Consumer’s Purchase Intention Mediated by Negative Emotions and Empathy", 한국광고홍보학보, vol.13, no.2 pp.254-277.

조승호, Lim, Jun-Sang "The Effect of Human Interest Framing in Cause Related Marketing (CRM) on a Consumer’s Purchase Intention Mediated by Negative Emotions and Empathy" 한국광고홍보학보 13.2 pp.254-277 (2011) : 254.

조승호, Lim, Jun-Sang. The Effect of Human Interest Framing in Cause Related Marketing (CRM) on a Consumer’s Purchase Intention Mediated by Negative Emotions and Empathy. 2011; 13(2), 254-277.

조승호 and Lim, Jun-Sang. "The Effect of Human Interest Framing in Cause Related Marketing (CRM) on a Consumer’s Purchase Intention Mediated by Negative Emotions and Empathy" 한국광고홍보학보 13, no.2 (2011) : 254-277.

조승호; Lim, Jun-Sang. The Effect of Human Interest Framing in Cause Related Marketing (CRM) on a Consumer’s Purchase Intention Mediated by Negative Emotions and Empathy. 한국광고홍보학보, 13(2), 254-277.

조승호; Lim, Jun-Sang. The Effect of Human Interest Framing in Cause Related Marketing (CRM) on a Consumer’s Purchase Intention Mediated by Negative Emotions and Empathy. 한국광고홍보학보. 2011; 13(2) 254-277.

조승호, Lim, Jun-Sang. The Effect of Human Interest Framing in Cause Related Marketing (CRM) on a Consumer’s Purchase Intention Mediated by Negative Emotions and Empathy. 2011; 13(2), 254-277.

조승호 and Lim, Jun-Sang. "The Effect of Human Interest Framing in Cause Related Marketing (CRM) on a Consumer’s Purchase Intention Mediated by Negative Emotions and Empathy" 한국광고홍보학보 13, no.2 (2011) : 254-277.