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The James Bond films have a unique position in motion picture history as the oldest and most popular franchise ever. The underlying structure, in which a British secret spy defeats master-criminals while enjoying upper-class luxuries and entertaining beautiful women, distinctively creates a fantasy that registers irresistible escapism and entertainment. In the fantasy, however, Asians are frequently portrayed as stereotyped or invisible despite their more recognizable status in the world since the beginning of the series in the 1960s. In this sense, at first, Die Another Day seems to present a change in the status of the Asian in the Bond series because the villain is not a Westerner, but an Asian—Colonel Moon of the North Korean Army. Through gene therapy, however, the presence of Moon becomes erased, and instead emerges a white capitalist—Gustav Graves—who is a typical Bond villain of power and wealth in Western society. As a result, Die Another Day reaffirms the ideological subject of the Bond series that Bond should find and contain the white Other within “us”; meanwhile the invisibility of the Asian continues, even in the first Bond film in the 21st century.