초록 열기/닫기 버튼
In this article, I attempt to theorize the role of pleasure in popular culture. To do so, I first offer some of the pitfalls in Gramscian and Althusserian pleasures in ideology as arguments which suggest that the dominant ideology is adequate for making sense of the world, and therefore of our subjectivities. It is the pleasure of familiarity that confirms and validates dominant practice and produces the willing consent of the subject to the system of domination. However, a Foucaudian approach has revealed many problems with this ideological notion of pleasure. The most obvious is that it disempowers people. The theory of ideology assumes that the more enthusiastically people embrace the subjectivities constructed for them by the dominant ideology, the greater their pleasure is. Although there may be a pleasure in conforming to ideology, I suggest that it cannot explain popular resistances as in the case of some of the audience who have refused to align themselves with dominant meanings after watching, for example, Yu-na Kim's performance at the Olympics. To theorize pleasure properly I, then, propose to focus on popular pleasures as opposed to hegemonic ones, which are socially located and are found either in evasion or in resistance, but cannot exist outside the forces of power and social discipline. The pleasures of popular culture, then, are the pleasures in the production of knowledge and ones that involve opposing lines of forces.
키워드열기/닫기 버튼
쾌락, 힘(권력), 대중문화, 헤게모니, 이데올로기
