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This study aims to explore the publishing history of George Gordon, Lord Byron's Don Juan, which was serially published between 1819 and 1824 and became his representative work. The focus of this study, however, lies mainly on the first volume that contains the first two cantos of Don Juan. Arguing that the complicated publishing history of Don Juan was primarily caused by the authorized publisher John Murray's decision to publish the book in a large quarto size in order to avoid the government's censorship on problematic publications, this study analyzes the aftermath of this decision. At the same time, this study deals with Murray's newspaper advertisements promoting the sales of the work in advance and radical and commercial publishers' illegal business taking advantage of the book's anonymous status and potential buyers' curiosity. What is highlighted here is to acknowledge the importance of the fact that non-textual factors, such as a book's size, material, price, and others, can affect the formation of readers' reading experience of a literary work.
