초록 열기/닫기 버튼
The purpose of this study is to investigate the relationship between family restaurant LOHAS image, customer value, customer satisfaction, and intention of relation. The study tested the different influence between family restaurant LOHAS image, Customer Value, Customer Satisfaction, and Intention of Relation as Trust. Data has been collected from 259 respondents for this study using a questionnaire method. The survey for the actual analysis of the research was done and analyzed with the employer at 3 firms in Seoul, Korea. The positive analysis was done with SPSS 12.0K statistics package using the analysis techniques of frequency analysis, reliability analysis, correlation analysis, factor analysis and regression analysis. The following study results were revealed: First, the LOHAS image of family restaurant proved to have positive impacts on the perceived customer value. Second, the LOHAS image of family restaurant proved to have positive impacts on the customer satisfaction. Third, the LOHAS image of family restaurant proved to have positive impacts on the intention of relation. Fourth, the factor of customer value turned out to be positively correlated with customer satisfaction. Fifth, the factor of customer value turned out to be positively correlated with intention of relation. Sixth, the factor of customer satisfaction turned out to be positively correlated with intention of relation. Seventh, the degree of trust has a moderating effect between family restaurant LOHAS image, customer value,customer satisfaction, and intention of relation. Based on the results, the study offers marketing strategic implications in family restaurant.
