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This study conducted empirical analysis to determine structured causal relations between perceived customer value and customer satisfaction, and recommendation intention and reuse intention among railroad service users. To do this, a research model and hypotheses were made on the ground of prior researches and theoretical background concerning customer value, customer satisfaction, recommendation intention, and reuse intention. For objective test through empirical analysis, a survey was conducted among 230 people who had experienced railroad service. Four factors of customer value were drawn through exploratory factor analysis using SPSS 17.0. Then, structured influential relations among perceived customer value, customer satisfaction, recommendation intention, and reuse intention variables were tested by multiple regression analysis. The results showed that with perceived customer value as a prior variable of customer satisfaction, recommendation intention, and reuse intention, social and economic values had positive effects. It was also found that general satisfaction and satisfaction with the stage following getting-off had strong effects on recommendation intention and that general satisfaction rather than temporary satisfaction had strong effects on reuse intention. While perceived customer value sometimes had direct effects on recommendation intention and reuse intention, it typically had strong effects with customer satisfaction as a parameter. On the ground of these results, implications, limitations of the research, and future research directions were presented.
