초록 열기/닫기 버튼
Even though customers' convenience orientation has increased, there has not been much research on airline mobile-app users' characteristics, their use pattern, and their satisfaction. Based on domestic and foreign previous studies, this research tries to analyze the structural relationship that service convenience of airline mobile-app affects behavioral intention through perceived value and customer satisfaction. All hypotheses of service convenience, customers' perceived value, and customer satisfaction were rejected. Compared to other transportation industries, the airline industry has yet to reach a level of customers' convenience orientation. Therefore, airlines need to take it into account in order to increases their rate of sales through the activation of their mobile applications.
