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Additive manufacturing is the key drivers to change manufacturing process. In the rapidly changed environment, companies have to focus on productivity and agility. But market responsiveness is very depends on variety which is the most difficult problems in manufacturing industry. Additive using 3D printing is the crucial technology to get the agility. In this research focus on diffusion of serviceability of 3D printing technology and how can we make the proper way to get the business goal such as efficiency and flexibility and rental service is the one of the choice to spread additive manufacturing. But 3D printing is not easily defined classical rental business category because it has lot of players and interaction among them. We suggest the rental service model for additive manufacturing and recommend the optimal business architecture for near future 3D printing eco system. Furthermore we propose the direction 3D printing diffusion model which will be transform from rental service to shared service.