@article{ART001580283,
author={강주희 and 이환의 and 현성협},
title={Examining the Role of Image Congruence in Inducing Customers’ Emotional Responses and Loyalty in the Coffeehouse Industry: The Moderating Role of Face Consciousness},
journal={Journal of The Korean Data Analysis Society},
issn={1229-2354},
year={2011},
volume={13},
number={4},
pages={1721-1734}
}

TY - JOUR
AU - 강주희
AU - 이환의
AU - 현성협
TI - Examining the Role of Image Congruence in Inducing Customers’ Emotional Responses and Loyalty in the Coffeehouse Industry: The Moderating Role of Face Consciousness
T2 - Journal of The Korean Data Analysis Society
JO - Journal of The Korean Data Analysis Society
PY - 2011
VL - 13
IS - 4
PB - 한국자료분석학회
SP - 1721
EP - 1734
SN - 1229-2354
AB - Due to its rapid growth, brand coffeehouse market has gained significant attention from scholars and practitioners. This research empirically investigated how customers become loyal to a particular brand coffeehouse. Based on a literature review, this study developed a structural model that links image congruence (social and ideal social image congruencies) and brand loyalty (cognitive, affective, and conative loyalty). Emotional responses and satisfaction were also applied in this model to explain customer decision-making process. 349 coffeehouse patrons were participated in this study. From the results, customer emotion and satisfaction were influenced by both social and ideal social image congruencies. The effect of ideal social image on satisfaction was greater with customers with face consciousness. Moreover, this study found direct relationships among emotional responses, satisfaction, and brand loyalty components. Based on the findings, theoretical/managerial implications were discussed.
KW - Social Image congruence, Ideal Social Image Congruity, Emotional Responses, Satisfaction, Brand loyalty, Structural Equation Model, Coffeehouse.
DO -
UR -
ER -

강주희, 이환의 and 현성협. 2011, "Examining the Role of Image Congruence in Inducing Customers’ Emotional Responses and Loyalty in the Coffeehouse Industry: The Moderating Role of Face Consciousness", Journal of The Korean Data Analysis Society, vol.13, no.4 pp.1721-1734.

강주희, 이환의, 현성협 "Examining the Role of Image Congruence in Inducing Customers’ Emotional Responses and Loyalty in the Coffeehouse Industry: The Moderating Role of Face Consciousness" Journal of The Korean Data Analysis Society 13.4 pp.1721-1734 (2011) : 1721.

강주희, 이환의, 현성협. Examining the Role of Image Congruence in Inducing Customers’ Emotional Responses and Loyalty in the Coffeehouse Industry: The Moderating Role of Face Consciousness. 2011; 13(4), 1721-1734.

강주희, 이환의 and 현성협. "Examining the Role of Image Congruence in Inducing Customers’ Emotional Responses and Loyalty in the Coffeehouse Industry: The Moderating Role of Face Consciousness" Journal of The Korean Data Analysis Society 13, no.4 (2011) : 1721-1734.

강주희; 이환의; 현성협. Examining the Role of Image Congruence in Inducing Customers’ Emotional Responses and Loyalty in the Coffeehouse Industry: The Moderating Role of Face Consciousness. Journal of The Korean Data Analysis Society, 13(4), 1721-1734.

강주희; 이환의; 현성협. Examining the Role of Image Congruence in Inducing Customers’ Emotional Responses and Loyalty in the Coffeehouse Industry: The Moderating Role of Face Consciousness. Journal of The Korean Data Analysis Society. 2011; 13(4) 1721-1734.

강주희, 이환의, 현성협. Examining the Role of Image Congruence in Inducing Customers’ Emotional Responses and Loyalty in the Coffeehouse Industry: The Moderating Role of Face Consciousness. 2011; 13(4), 1721-1734.

강주희, 이환의 and 현성협. "Examining the Role of Image Congruence in Inducing Customers’ Emotional Responses and Loyalty in the Coffeehouse Industry: The Moderating Role of Face Consciousness" Journal of The Korean Data Analysis Society 13, no.4 (2011) : 1721-1734.