인터넷 뉴스가 대중화되고 댓글문화가 활성화됨에 따라 인터넷 뉴스 공간이 공론장적 기능을 수행하게 되었고 그 과정에서 다양한 의제가 설정되고 있는 것이 현재 인터넷 뉴스 공간의 상황이다. 이러한 상황이 도래하게 된 가장 큰 원인은 댓글로 표방되는 이용자들의 자유로운 의견 발화라 할 수 있다. 그렇다면 이용자들의 의견 발화에 영향을 미치는 변인들이 무엇인지 밝히는 것은 의견 발화를 활성화하고 더 나아가 인터넷 뉴스에서의 공론장 기능을 강화하는 데에 유용하게 적용될 수 있을 것이다. 이 연구에서는 이용자들의 의견 발화에 영향을 미치는 변인으로 인터넷 뉴스의 이용 동기를 상정했다. 이는 특정 미디어의 선택과 이용행위는 이용자의 동기에 의해 설명되는 부분이 많기 때문이다. 이런 맥락에서 어떠한 이용 동기가 인터넷 뉴스에서 의제 설정에 영향력을 미치고 있는 이용자들의 의견 발화에 긍정적인 영향을 미치는지 살펴볼 필요성이 제기된다. 즉 의제 파급의 기본이 되는 의견 발화에 영향을 미치는 이용 동기를 찾아봐야 한다는 것이다. 이를 위해 이 연구에서는 우선 의견 발화를 정치의사전달, 정치토론, 상호작용 커뮤니케이션으로 세분화하였다. 또한 인터넷 뉴스 이용 동기를 추출하기 위해 요인분석을 실시하였고 추출된 요인을 독립변인으로 하여 의견 발화에 유의미한 영향을 미치는지 살펴보기 위해 회귀분석을 실시하였다. 분석 결과 이용자들의 의견 발화에 유의미한 영향력을 행사하는 인터넷 뉴스 이용 동기는 심화성 추구 요인과 의견교환 추구 요인인 것으로 나타났다.

This research is to investigate motivation which is to affect positively opinion expression of internet user, opinion expression of internet user is divide into 3. These elements are communication of political position, political debates, interactive communication. Also, for extracting use motivations of internet news, factor analysis was implemented. As a result, deepening pursuit factor, rest/entertainment factor, convenience pursuit factor, news/information pursuit factor, communication pursuit factor were extracted. Regression is performed by make these factors independent variables to look meaningful influence. Results showed that meaningful independent variables were deepening pursuit factor and communication pursuit factor. Therefore it is possible to forecast th more deepening pursuit factor and communication pursuit factor the more opinion expression in reply section. Opinion expressing in internet news is primarily affected by motivations of internet news use. Especially, in terms of agenda setting and opinion formation Classifying Characteristics of user that is actively suggested opinion is meaningful results. In fact, as described earlier depending on motivations of user diffrentiated use behaviors. These results deduced attributes of user. Also, it is significant to extract use motivation strengthening active opinion expression of internet user. But this research has limitation that is restricted influence of public opinion expression. Therefore, It is necessary to reveal opinion expression of online billboard or blog affected by what variables. These task will be implemented by subsequent research.

This research is to investigate motivation which is to affect positively opinion expression of internet user, opinion expression of internet user is divide into 3. These elements are communication of political position, political debates, interactive communication. Also, for extracting use motivations of internet news, factor analysis was implemented. As a result, deepening pursuit factor, rest/entertainment factor, convenience pursuit factor, news/information pursuit factor, communication pursuit factor were extracted. Regression is performed by make these factors independent variables to look meaningful influence. Results showed that meaningful independent variables were deepening pursuit factor and communication pursuit factor. Therefore it is possible to forecast th more deepening pursuit factor and communication pursuit factor the more opinion expression in reply section. Opinion expressing in internet news is primarily affected by motivations of internet news use. Especially, in terms of agenda setting and opinion formation Classifying Characteristics of user that is actively suggested opinion is meaningful results. In fact, as described earlier depending on motivations of user diffrentiated use behaviors. These results deduced attributes of user. Also, it is significant to extract use motivation strengthening active opinion expression of internet user. But this research has limitation that is restricted influence of public opinion expression. Therefore, It is necessary to reveal opinion expression of online billboard or blog affected by what variables. These task will be implemented by subsequent research.

use motivations of internet news, public sphere, internet