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This study compares the media agendas and attributes found in the news coverage by South Korean and American newspaper media during the 2008 U.S. presidential election. It found that the topic of “election politics” accounted for more articles than any other topic: 53.5% of the South Korean news articles and 41% of the U.S. news articles dealt with “election politics.” This category includes debates, campaign strategy, candidate qualifications, and polling. Foreign affairs and the economy occupied a relatively small percentage among story agendas. Overall, the findings show that major newspapers in South Korea and the U.S. portrayed the election as a political game, focusing on tactics and polling. A “horse race” characterization was found in 40.2% of the South Korean news articles and in 37.8% of the U.S. news articles. In addition, the national interest attribute was found to be largely insignificant in the coverage by the two countries’ media.
