초록 열기/닫기 버튼
The purpose of this paper is to verify the effects of innovativeness, effort expectancy, performance expectancy, social influence, facilitating conditions, and perceived enjoyment on intention to use, carrying out a survey targeting intra-organizational potential users of N-Screen service. The model was based on UTAUT and tried to analyze in depth about factors affecting user acceptance. For this purpose, 140 questionnaires has been distributed and 128 responses were used. In order to verify validity, we carried out exploratory factor analysis and found that 7 factors including a dependent variable was extracted. In order to analyze individual differences, we conducted t-test and variance analysis. We also used correlation analysis to identify relations between variables. This paper used AMOS 18.0 to verify suitability of the model. The result shows that the index of structure model is within the range of acceptance. Conducting multi-variate regression analysis, path analysis, and structure equating model analysis in order to test hypothesis, we get the same results. Results showed that among UTAUT variables, performance expectancy and social influence affected intention to use of N-Screen service, but effort expectancy and facilitating conditions showed no effect. This implies that it is more likely to use the N-Screen service when expectation of performance improvement including work improvement and pressure from surrounding conditions or people exist, rather than when convenience of use and compatibility exist. Also, it indicates that variables related characteristics of N-screen service including innovativeness and perceived enjoyment affect intention to use; this suggests that for the new service, when there exist individual innovativeness and enjoyment of use, people have a lot of possibilities to use N-Screen service.
키워드열기/닫기 버튼
N-Screen Service, UTAUT, Intention to Use, Innovativeness, Performance Expectancy
