초록 열기/닫기 버튼
随着我国居民经济收入的提高和闲暇时间的增多，居民的出游率逐年升高，其购物消费欲望和购买能力也逐渐增强，而旅游购物消费的特点也产生了诸多变化—越来越注重购物环境和购物体验。近年来，西安凭借优秀的历史文化资源优势和政策支持，旅游业发展迅猛。然而也必须看到，当前西安旅游购物市场中还存在一些问题，这些问题如不好好分析并找到合理方式解决，势必会影响到西安旅游业的健康发展。本文为分析解决这些问题，通过对西安旅游购物市场的发展现状进行分析，探究出存在的问题并提出相应的开发对策和建议，具体包括完善旅游购物市场机制、创新旅游商品营销方式、优化旅游购物设施、改善旅游购物环境和提高旅游购物服务质量。希望能对西安旅游购物市场的健康发展起到一定的现实意义。
With the increase of income and free time, more and more people in our country would go out to travel in recent years. The shopping desire and purchasing power also become stronger among them. Great change also can be seen in the shopping behavior during travel-nowadays tourists lay more emphasis on the shopping environment and the shopping experience. In recent years, Xi’an tourism industry is developing very fast relied on its rich historical and cultural resources and a strong policy support. However, there are still some problems in the tourism shopping market in Xi’an. In order to let the tourism industry develop in a healthy way, these problems should be analyzed and resolved in time. Based on the deep exploration on the problems in the Xi’an tourism shopping market, this article has put forward a series of strategies and suggestions on how to improve the market mechanism of tourism shopping, how to improve the creativity of tourism product marketing method, how to perfect tourism shopping facility and how to improve the tourism shopping environment and service quality. The author hopes that this article could provide practical and effective suggestions to develop the Xi’an tourism industry in a healthy way.
키워드열기/닫기 버튼
Tourist Shopping Market, Tourism Commodities, Xi'an of China
