초록 열기/닫기 버튼
This study was performed targeting the hotel convention participant is designed to figure out how they perceive the perceived risk of hotel convention, and how such perceptions influence the value of the service, the customer satisfaction and loyalty. For this purpose, both literary research and empirical research have been carried out in order to come up with the questionnaire related to perceived risk, value of service, customer satisfaction, and loyalty of hotel convention. First, perceived risk of hotel convention has proved to have partially significant influence on the perceived value of the service. Second, perceived risk of hotel convention has proved to have partially significant influence on the customer satisfaction. Third, perceived value of hotel convention has proved to have significantly influence on the customer satisfaction. Forth, customer satisfaction of hotel convention has proved to have significantly influence on the loyalty. Furthermore, implications were discussed and a few things in the conclusion based on this research findings were suggested
