초록 열기/닫기 버튼
This study was proceeded with interest on residents’ perception of local festival and tried to examine the relation with their participation level and satisfaction. This study used ‘festival visiting experience’ as moderating variable with the expectation of difference in residents’ perception according to visit. Also, this study was administrated 36 items to 258 positive residents during around Songkran Day in Pattaya, Thailand and Mud Festival period in Boryeong, Korea. This study result indicates that residents can recognize local festival positively, especially economic factor if they feel they have benefit from the festival even though the festival has many visitors with growing environmental problems. Especially in Pattata study, festival visiting experience has moderating effect on residents' participation intention. So local government or festival organizer needs to develop more concrete festival program residents can participate and plan more festival products residents can produce, and get benefit(increasing employment during festival, voucher that visitors can use during the festival inside the event area. The facts also find that the residents-oriented festival planning and promotion is more important in the partnership with local government and private sector-local residents in Korea.
