초록 열기/닫기 버튼
The current tourism market is growing worse on account of the economic slump, and people have fewer opportunities to travel than before. This study intends to provide support for tourism industry to establish marketing strategies for selling the travel products on which it should focus more by examining the difference of tourism preference types by tourists’ recognition on the economic environment of the tourism market as a gesture for the industry to get over this recession. This research utilized cluster analysis and ANOVA. The cluster analysis identified three clusters: low interest in outer economy and information, high interest in inner economy, and high interest in outer economy and information. Next, ANOVA analysis showed that the three clusters were different in terms of tourism preference types such as recreation-pursuing, goal-pursuing and consumption-pursuing except for achievement-pursuing. It is expected that plans to develop experiential tourism can be groped for based on the results of this study.
