초록 열기/닫기 버튼

This study analyzes the difference in lifestyle and leisure activities between Korean and Chinese college students. The effect of a lifestyle on the selection of leisure activity and leisure satisfaction is also analyzed. Based on the related research results, this paper constructs five types of lifestyle and six types of leisure activities. The results of this paper show that, there is a difference in lifestyle and leisure activities between Korean and Chinese college students. In this paper, we confirmed that the effect of life-style factors on the leisure activity in Korean and Chinese college students is different. Also, the same lifestyle impacts differently on the leisure activities and leisure satisfaction in both countries. Therefore, in developing tourism products or studying market segmentation in a country, it is suggested that the lifestyle of people in the target country should be considered.