초록 열기/닫기 버튼
The purpose of this study was to examine the relationship between revisit intention and tourist motivation and the image of tourism destination. To achieve the objectives, the data were collected by tourists visited Buyeo, which is one of popular tourism destinations in Korea. This study confirmed that tourist motivation and the image of tourism destination are significantly related to tourists'revisit intentions. Results showed that cognitive and overall image play a mediating role between tourists' motivation and revisit intention. The cognitive-emotional-overall image model was also verified through empirical tests. The result supported the theory of image structure consisting of a continuous constructs These study findings suggest that tourism experts and marketers can facilitate the maintenance and growth of the revisiting customer from market segmentation by motivation of tourism and strategies through differentiated image.
키워드열기/닫기 버튼
Tourist Motivation,Cognitive Image, Emotional Image, Overall Image, Revisit Intention
