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The Study aims to comprehend the influence of LOHAS customer on satisfaction and loyalty with choice of hotel restaurant. To accomplish the goals, a field survey was conducted on the employees' of the Deluxe hotels in Seoul area. The results of this study, based on a positive analysis, could be summarized as follows. there were three subordinate concepts; eco-friendly, and Sustainability, positiveness. Second, perceived value noticeably affected the satisfaction of korean restaurant. respectively, the satisfaction of korean restaurant also noticeably affected customer loyalty. First, appeared by thing which Sustainability, positiveness affect in customer satisfaction in LOHAS consumer. but eco-friendly eco-friendly was expose that do not affect to customer satisfaction. Second, appeared by thing which positiveness affects to customer loyalty do in LOHAS consumer. However, Sustainability was expose that do not affect to customer loyalty. Third, customer satisfaction were deeply related with customer loyalty.



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Lifestyle of Health and Sustainability, Customer Satisfaction, Customer Loyalty