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The purpose of this study was to examine the effect of servicescape on customer satisfaction and revisit intention in golf resorts. Four hundreds forty-six questionnaires were utilized from the sample of 500 golf players from 10 different golf courses located in Kyonggi Province. Exploratory factor analyses identified five underlying dimensions of golf resort servicescape; external, tangible, internal, location, social. Path analysis using SEM using AMOS 18.0 was adopted to test research hypotheses. The resuts revealed that all the four underlying dimensions of golf resort servicescape except for tangible showed positive impact on general satisfaction, and external, tangile, and social factors of golf resort servicescape also showed positive impact on monetary value satisfaction. Those two satisfactions were also positively related to revisit intention of golf resort. The results of the study suggested important implications on the competiveness of golf resort.



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Servicescape, Customer Satisfaction, Revisit Intention, Golf Course