초록 열기/닫기 버튼
The purpose of this study is to conceptually define the employees' perceived stereotype, and to identify the impacts that these stereotypes have on the evaluation of employees in hotel and resort firms, focusing on the moderating role of communication, the frequency of contact between employees. Data were collected from ten deluxe hotels(four-star or above) in Seoul and five resorts in Kangwon and Jeonbuk provinces of Korea, and a total of 367 responses were used for further analyses. Three stereotype factors of ‘job factor,’ ‘individual factor,’ and ‘family factor’ exhibited significant impacts on the evaluation of employees, whereas no significant effect was found in ‘social factor'. The results imply that frequent communication between employees in hotel and resort firms can lead to a change in stereotyping or prejudice between employees, thereby enabling them to evaluate other employees more clearly.
키워드열기/닫기 버튼
stereotypes, employee evaluation, trust, perception, hotel, resorts, communication
