초록 열기/닫기 버튼
The purpose of this study is to identify the effect of using motivation of a wine bar on customer satisfaction and revisit intention. The questionnaire was distributed four weeks period from March 19th to April 18th in 2012 of the 250 distributed questionnaire 233 copies were used in the analysis. The results of the study were as follows. First, it was found that factors of wine bar using motivation are particularity, purpose, culture improve, publicity, self-improvement and drinking culture. Second, it appeared that wine bar using motivation had partially an influence on customer satisfaction. To put it concretely, the factors of purpose, particularity and culture improve had an influence on customer satisfaction. Third, it also indicated that customer satisfaction had an influence on revisit intention. Lastly, it appeared that wine bar using motivation had partially an influence on revisit intention. In detail, the factors of purpose, particularity, culture improve and publicity had an influence on revisit intention. Through this, it is proved wine bar using motivation is a very important variables that can sustain customer continuously. They have to invest their resources more efficiently making changes to using motivation to increase the customer satisfaction and revisit intention. The ultimate results of this study bring up the new direction in ways the management of customer and relationship marketing management in the wine bar.
키워드열기/닫기 버튼
Wine Bar, Using Motivation, Customer Satisfaction, (Revisit Intention)
