초록 열기/닫기 버튼
Local festival which started in earnest after local autonomy system is becoming a representative local tourism products. Although there has been much research importance and support on local festival service, there has been a lack of interest in the sustainable competitive factors of festival such as reflection of theme. Also, research has been focused on festival participation motivation or satisfaction. This study was to investigate the relationship of local festival service quality, reflection of theme, persistence, and satisfaction. The survey was performed 1-14 of October, 2012 focused on CIOFF Folkloriada, Anseong. The main study results and promotional implications of empirical analysis on 269 samples focused on 2012 CIOFF Folkloriada, Anseong participants as follows; First, local festival service quality has significant relation with reflection of festival theme. But there's no significant effect of festival service quality on festival persistence. Second, there's significant effect of reflection of festival theme on festival persistence, and satisfaction. Thus we found that festival theme was very important factor to decide festival success or failure. This study suggests festival committee should have an eye on festival food and constantly develop the recipe. Also, festival programmer needs to focus on traditional culture contents like Anseongyugi and Baudeogi to make the best use of folk elements and theme of Anseong.
키워드열기/닫기 버튼
local festival service quality, reflection of theme, persistence, satisfaction
