초록 열기/닫기 버튼
The purpose of this study is about the impact of service quality on customer expectation-disorder and continuous behavior in Japanese restaurant utilization. The study leads general characteristic sampling from an empirical analysis. The service quality, expectation discordance, decision making and continuous behavior adapt measure article through credibility verification. Also these elements are selected by an exploration factor analysis and confirmatory factor analysis. From above result the study suggests below implications. First, the relationship between service quality and expectation discordance the service quality factor impact on subordinate factor in expectation accord. Second, from analysis of expectation discordance it indicates that expectation utilization service, expectation external service and customer service are partly impact on decision making. Third, the relationship of decision making and continuous behavior analysis shows that the decision making impact on continuous behavior.
키워드열기/닫기 버튼
Japanese Restaurant, Service Quality, Expectation- Disorder, Continuous Behavior
