초록 열기/닫기 버튼
This study provides a practical suggestion to food franchisor in terms of supplying relationship commitment and relationship performance by identifying in the food service franchise. For this study, this study referenced the relevant literature, proposed hypotheses to solve the main issues of inquiry, and made a corresponding empirical analysis. For the results of empirical analysis, a questionnaire was given to a total of 278 at a Seoul and metropolitan area food service franchise. The model was tested using SPSS 18.0 and AMOS 18.0 on a sample of 278 surveys, of which 93% constituted a usable response rate. Then, covariance analysis was carried out for the verification of hypothesis of the study. The results of these analyses indicated that education support, supervisor support, and know-how support had a positive effect on relationship commitment. Second, relationship commitment had a positive effect on recontract intention. Third, education support, marketing support, and supervisor support had a positive effect on recontract intention. Fourth, education support, supervisor support, and know-how support had a positive effect on store loyalty.
키워드열기/닫기 버튼
Franchisor, Relationship Commitment, Relationship Performance, Store loyalty, Recontract Intention
