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This study deals with the ethical consumption in Korea. Some Korean people are more focusing on the quality of relationship rather than product itself to their consumption. This ethical consumerism led to achievements both internal and external factors. As a result of factor analysis, total of 6 lifestyles and 4 ethical consumption factors were extracted. This usage of cannonical correlation analysis research is to show the correlation between the lifestyle and the ethical consumption. To verify the correlation between the lifestyle and the ethical consumption, T-test and multiple regressions analysis were performed. This research will provide valuable information regarding the self-respect and social lifestyle factors. (Those factors have 10% and 5% of valid correlation with the quality of relationship.



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ethical consumption behavior, lifestyle, Quality of Relationship