초록 열기/닫기 버튼
Customers’ demands for eating out culture has been diversified the living standard improves. At the same time, the tendency to live a leisurely-life has been increased as a result of increase in female economic activity, population, the number of nuclear families and single households, and implementation of a five-day week program. Growing attention to health highlighted the importance of food, along with the recent wellbeing trend and growth of the food service industry. Furthermore, increased demand for wellbeing food over the world and growing interests to Korean food arising from the Korean wave suggest the need for a systematic research on Korean food and need to introduce Korean food to the world. This study also identifies the attributes foreigners consider as important when they select Korean restaurants, and the influence of the satisfaction level of attributes to Korea’s national image and whether the influence increases revisit rate. Furthermore, this study suggest a practical development plan for Korean restaurants. To do so, this study analyzes the types of selection attributes used when foreigners choose Korean restaurants, and the influence of satisfaction level to attributes on Korea’s national image. In addition, this study examines the influence of Korea’s national image on the Korean restaurant visitors’ psychological preference.
