초록 열기/닫기 버튼
The purpose of this study is to research the relationship among food and beverage product attributes, visit motivation, brand preferences, customer satisfaction, and revisit intentions by guests who visit business chain hotels. In addition, this study is to present the efficient method for enhancing management and competitiveness of business chain hotels based on the research model. Its empirical results are as follows: First, as the product attribute of the food and beverage department, the material and human services have no significant influence the brand preference while the systematic service has significantly affected. Second, as the product attribute of the food and beverage department, the material and human service have significantly influenced the customer satisfaction while the systematical service has not. Third, the escape from the daily life as the visit motivation has not significantly influenced the brand preference while novelty and sociality have significantly influenced. Fourth, the escape from the daily life and novelty as the visit motivation have not significantly influenced guest’s satisfaction whereas sociality has significantly influenced. Fifth, the product attribute of the food and beverage and visit motivation, as well as the higher in the hotel revisit intention. Lastly, the customer satisfaction has significantly significant the customer revisit intention.
키워드열기/닫기 버튼
product attribute in F&B, brand preference, customer satisfaction, revisit intention
