초록 열기/닫기 버튼
본 논문에서는 기업의 세계화를 설명하는 기존 모델과 지수들의 단점을 수정, 보완하는 Dynamic Diversification-Coordination(DDC) 모델을 소개하고 이를 최근 미국 앨라배마에 자동차 생산 공장을 준공한 현대자동차의 사례에 적용하여 현대자동차를 포함한 자동차 생산 기업들의 세계화 수준을 분석하고 금번 투자의 전략적 동기와 그 타당성을 분석하였다. 분석 결과 현대 자동차는 생산 부문에서 마케팅 부분보다 낮은 세계화 지수를 보였으며 특히 생산 코디네이션(Coordination)의 수준이 상대적으로 낮았다. 또한, DDC 모델 분석 결과에 GCP 이론을 적용한 결과, 현대자동차가 미국에 투자한 동기는 현대자동차가 보유한 국가 포트폴리오(Country Portfolio)를 효율적으로 활용하여 생산 코디네이션(Coordination)을 증진시키기 위함이라는 사실이 입증되었다.
This article introduces the Dynamic Diversification-Coordination (DDC) model as a new model for the explanation of the global expansion of a firm, correcting the flaws of and complementing the previous indices and models. The DDC model is employed to measure the status and the degree of global expansion of firms in the motor industry and analyze the strategic motivation and the adequacy of Hyundai Motor's investment in Alabama, U.S. The results show that Hyundai Motor has lower transnationality in the production function than the marketing function, and in the production function, the level of Production Coordination is relatively low compared with Production Diversification. The application of the GCP theory to the results of the DDC model analysis clearly proves that the strategic motivation of Hyundai Motor's investment in the United States is to enhance Production Coordination by efficient utilization of county portfolio.
This article introduces the Dynamic Diversification-Coordination (DDC) model as a new model for the explanation of the global expansion of a firm, correcting the flaws of and complementing the previous indices and models. The DDC model is employed to measure the status and the degree of global expansion of firms in the motor industry and analyze the strategic motivation and the adequacy of Hyundai Motor's investment in Alabama, U.S. The results show that Hyundai Motor has lower transnationality in the production function than the marketing function, and in the production function, the level of Production Coordination is relatively low compared with Production Diversification. The application of the GCP theory to the results of the DDC model analysis clearly proves that the strategic motivation of Hyundai Motor's investment in the United States is to enhance Production Coordination by efficient utilization of county portfolio.
키워드열기/닫기 버튼
DDC model, GCP theory, Hyundai Motor, global expansion.
